1. A great search 
 - Detect spelling errors
 - Always show product
2. Easy Navigation
3. Mobile/responsive
4. Layout
5. Aesthetics
6. Zoom on photos/product presentation
7. 360view
8. one click checkout
9. guest checkout
10.Similar products
11. Accessories
12. Descriptions
13. Filtration and sorting search results
14. Testimonials
15. Reviews
16. Breadcrumbs
17. promo codes/coupons 
18. wishlists
19. Sold out/recieve notification
20. inventory control
21. sign up for newsletters/options/discount
22. app cache for when there is no internet
23. social media/instagram share function 
24. discount on shipping
25. View cart always available
26. analytics
    - bounce rates/offending page
27. download speed
28. refer a friend discount
29. Quick reordering/order history
30. membership/discounts for members
31. HTML 5 valid code
32. No cdn's
33. Saving cart items
34. expedited shipping
35. valid javascript
36. quick database calls
37. shipping status
38. returns

